Leading Edge Creative

Leading Edge Creative
17/237 Underwood St, Paddington NSW 2021, Australia
+61 403 780 140

If you run a business of any kind, you need an online presence, especially in this day and age of technology and how people search for products and services to buy.

Imagine how you last found a local contractor or how you found the last product you purchased…

Chances are, your journey to the purchase of said product or service all started with a search engine.

Every listing you see on a search engine such as Google, Yahoo and Bing are websites that rank for specific keywords.

So in a nutshell, if you don’t currently have a website, you have no chance of ranking that website on the search engines when people are searching for your product or service.

That is why you NEED a website that is not only designed from the ground up to rank in search, but also created in a way that converts visitors into leads and customers for your business.

Before you have a website built, ensure the company you choose offer responsive designs.

Did you know that as of 2018, there are more people searching for products and services online using a mobile device, than there are on desktops.

This means your website must work seamlessly on all devices including desktops, laptops, tablets and smart phones.

When a web designer implements responsive coding, your website is almost fluid-like and will resize and re-position text and images on your website to fit the device viewing it.

This offers a far better user-experience for your potential customers, which will help to improve conversions.

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What is IPTV?

Internet Protocol television (IPTV) is the delivery of television content over Internet Protocol (IP) networks.

This is in contrast to delivery through traditional terrestrial, satellite, and cable television formats.

Unlike downloaded media, IPTV offers the ability to stream the source media continuously. As a result, a client media player can begin playing the content (such as a TV channel) almost immediately.

This is known as streaming media. Although IPTV uses the Internet protocol it is not limited to television streamed from the Internet, (Internet television).

IPTV is widely deployed in subscriber-based telecommunications networks with high-speed access channels into end-user premises via set-top boxes or other customer-premises equipment.

IPTV is also used for media delivery around corporate and private networks.

IPTV in the telecommunications arena is notable for its ongoing standardisation process (e.g., European Telecommunications Standards Institute).

IPTV services may be classified into three main groups:

– Live television and live media, with or without related interactivity;
– Time-shifted media: e.g. catch-up TV (replays a TV show that was broadcast hours or days ago), start-over TV (replays the current TV show from its beginning);
– Video on demand (VOD): browse and view items in a stored media catalogue.